The future of health, on our terms.

BWHEL Logo, set against a black circular background.
A woman stretching on a running track, viewed from above. She is wearing athletic clothing and appears to be preparing for a run.
Display of various black fitness accessories including resistance bands, yoga balls, dumbbells, and foam rollers arranged on a wooden shelf and wall.
Shimmering blue ocean water with ripples and sunlight reflections.
Close-up of a person's bare shoulders, collarbone, and neck, with dark skin and textured hair visible at the top.
A wooden sauna room with a bench, towels, and glass bottles on a small table.
Kitchen with red tiled backsplash above stove, wooden cabinets, beige countertop, and a sink with gold fixtures. There are bottles and decorative items on the counter and shelves.
Selection of pre-cut fresh fruits in plastic containers arranged on grocery store shelves, including strawberries, raspberries, blueberries, blackberries, melon, pineapple, and watermelon, with bottles of salad dressings on the top shelf.
Scenic landscape with a large lake, green hills, and rugged mountains in the background under cloudy sky.
A person practicing golf swings on a designated mat at an outdoor golf driving range during sunset, with additional mats and a golf bag nearby.
An empty tennis court with a net, set near a body of water with an island in the distance, surrounded by trees and bushes, under a partly cloudy sky.
Woman with long, curly black hair wearing a red bikini and gold bangles, standing in the ocean with waves in the background.
Curved wooden bookshelf with five shelves against a plain white wall, decorated with books, bowls, and a small plant.
Close-up of natural fingernails with a clear, shiny polish on a nail salon card reading 'NAILEXOTLY NAIL BAR'.
A pair of black and tortoiseshell eyeglasses, a white AirPods case, and a tube of Summer Fridays moisturizer on a brown tablet case on a wooden surface.
Close-up view of animal print fabric resembling a leopard pattern.
Interior of a yoga studio with black mats on a wooden floor and a skylight in the ceiling.
A woman with dark, curly hair holding her head with one hand, showing her shoulder and neck, with her nails painted white and a delicate gold necklace.
A woman taking a mirror selfie with a red phone in a beige sweater, wearing jewelry including rings, bracelets, earrings, a necklace, a watch, and glasses.
Medjool dates stuffed with almond butter on a white plate.
Sunset view through sheer curtains, with the sun low on the horizon and clouds in the sky.
A person tying the laces of white Nike sneakers while standing on a park bench.
A person lying on their side on a light-colored couch, wearing black leggings and white socks with the brand logo 'Joja.' Their hand, adorned with rings and a watch, rests on their hip.
Close-up of black textured leather with a crocodile skin pattern.
Photo taken from an airplane window showing the sky and clouds below, with two airplane seats visible in the foreground.
A reusable grocery bag filled with fresh vegetables including kale, asparagus, collard greens, broccoli, cauliflower, avocados, and snap peas, placed on a dark textured surface.
Close-up of a person's shoulder, neck, and part of the face showing shiny, smooth dark skin against a plain light background.
A woman in a red shirt, white shorts, and a red cap squatting on a golf course, holding a golf club on a green tee, with trees and a partly cloudy sky in the background.
A woman pouring green smoothie from blender into a glass jar in a modern kitchen.
Close-up of a person's hair styled in tight, glossy curls piled high on top of the head.
A woman taking a mirror selfie in a dimly lit room. She's wearing a light blue shirt tied at the waist and leopard print underwear, holding a designer clutch bag. Her legs are bent, and she's wearing high-heeled shoes.
Close-up of fresh red raspberries.
People crossing a street at a crosswalk on a rainy day.

At BWHEL, we believe wellness thrives when it’s holistic, culturally grounded, and community-driven. Guided by our pillars — Collective Care, Bold Strategy, and Lasting Impact — we empower Black women to take control of their health, connect with trusted resources, and build a legacy of liberation for generations to come.

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Inside
Our World

Our World — the space where health meets culture, and Black women’s voices lead the way. From wellness tips to pop culture hot takes, this is our world …written by us, for us, and always with love.

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Blurred people crossing a street on a crosswalk with white and black stripes. Our World. BWHEL.

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Two people dancing in a dimly lit room with text overlay that reads 'More than a company. More than a movement. Coming soon.'
A woman sitting at a white desk in an office, working on a laptop with paperwork and files in front of her. She has black hair tied back, glasses, and is wearing a dark blazer over a white top. Behind her is a white cabinet with a whiteboard on top, writing about a discussion plan. There is a bookshelf, a red bag, and a beige bag on an open shelf in the background.
A woman with glasses and earrings reads a magazine at a social event while other people chat and mingle in the background.
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